Competencies

Ian is a smart and strategic marketing director with global experience and up-to-date skills in digital marketing communication, brand and product marketing, project management, market research, analytics and insights.

Ian grew up in Hong Kong and received his bachelor’s degree and MBA in the U.S. He is truly multicultural and is fluent in English and Chinese.

Ian's marketing skills

Marketing Strategy & Planning
Brand & Product Marketing
Integrated Marketing Communications
Digital/Online Marketing
International Marketing
Social Media & PR
Marketing Campaign Management
Lead Generation, Acquisition & Retention Marketing
B2B, B2C, & Non-Profit
Event & Tradeshow Marketing

Management

Team Leadership
Project Management
Staff Management & Development
Managing Across Cultures & Time Zones
P&L & Budget Management
Agency & Vendor Management

Ian's research skills
Market Research (Quantitative & Qualitative)
Data Analytics & Visualization
Insights & Knowledge Discovery
Content Marketing
Presentation & Public Speaking

Ian's education

MBA in Marketing – Baruch College, City University of New York
BS in Advertising – The University of Texas at Austin

Ian's language skills

Ian is bilingual—fluent in English and Chinese

Ian's personality straits

Curious
Conscientious
Courteous
Industrious
Ingenious
Gregarious
Humorous