Full-Service Marketing Consultant: Strategy, Campaign, Brand, Digital, Product, Lead Gen, Event, Data, Insights
for Bloomberg 2021 – 2022
Ian directed a yearly calendar of 80+ events and partnerships around the world for Bloomberg’s CTO office.
Ian was in charge of all things marketing and branding for these events and partnerships, including digital promotion, online activation, branded swags, in-person display, and booth architecture.
for Bloomberg in 2022
The Tech At Bloomberg Newsletter was Ian’s idea to engage specialized technology audience and to promote Bloomberg as a technology brand.
Ian collaborated cross-functionally to create, curate, produce, and distribute the newsletter.
Instagram reel and posts for the Law Offices of Michael S. Lamonsoff.
Leveraging the star influence of celebrity chef Carla Hall to promote the Specialty Food Business Summit.
Social media ads for the sofi Awards by the Specialty Food Association.
for UNICEF in 2018–2019
Ian created this content-development methodology to guide the content strategy and process for UNICEF’s flagship publications. This presentation deck outlined the 8 phases of the methodology.
To guide users through each phase of the methodology, Ian created digital toolkits and step-by-step guides. Below were for Phase 1 and 2.
for Specialty Food Association in 2016–2018
Regarded as the “Oscars” of specialty food, the sofi™ Awards were widely recognized by the industry as specialty food’s highest honor. The call-for-entry marketing campaign had one simple objective: To spur members to enter their products to compete for a coveted sofi Award.
Click here to visit the sofi™ Awards website.
Click here to view PDF of the print brochure above.
Ian fashioned a breakthrough and multidimensional marketing campaign that integrated the media and touchpoints that the target audience already tuned to: the Fancy Food Show, Specialty Food Magazine, websites and social media, email and direct mail.
The message was fresh and breakthrough and unified by the theme of the immense benefits of winning a sofi™ Award—made alive by pictures, videos, and testimonials of previous winners.
The marketing strategy and efforts paid off with record-breaking entries to the sofi Awards in 2016 and highest-ever revenue in 2017. The call-for-entry campaign was honored with two FOLIO: Marketing Awards for Top 20 Marketing Campaigns, winning Best Integrated Program and Best in Show.
for Specialty Food Association in 2016–2018
Ian worked with the PR team and food journalists to get high-quality coverage for the sofi Awards in national and trade media. Click on logo to read the story.
Click on logo to read the story.
for Specialty Food Association in 2014
To promote the sofi Awards brand at retail, Ian partnered with a dozen retailers to mount in-store and online promotions for sofi-winning products utilizing self-talkers, displays, and in some cases, sampling.
The retail partners Ian recruited included national grocers like Whole Foods Market and Eataly, as well as regional ones like TASTE in Virginia and Morton Williams Supermarket in New York. The in-store promotions achieved sales uptick of 15% to 40%.
for Specialty Food Association in 2014 – 2018
As a market researcher, Ian conducted about a dozen research every year—including proprietary industry research. He also created the strategic marketing plans to promote the research findings.
Click on infographics above to enlarge.
Ian crafted content marketing that resonated with the target through videos, infographics, social media and PR. His storytelling ability enabled him to distill complex data into useful insights and communicating them in creative and engaging ways.
Click on infographics above to enlarge
for Specialty Food Association in 2017
Leveraging the social influence of the celebrity keynote speaker, Ian crafted an integrated marketing campaign to attract qualified attendees to the Specialty Food Business Summit.
Ian targeted small food producers via social media, email, direct mail, telesales, and ads. His marketing efforts resulted in doubling of attendees vs. previous year.
for Specialty Food Association in 2017
A mini-campaign that capitalized on Valentine’s Day to encourage members to enter the sofi™ Awards competition.
Ian took an integrated approach and applied the same theme on social media and other digital media.
for IR Media Group in 2013
For the Corporate Governance Awards, Ian reached out to both corporate and government partners to garner maximum publicity and goodwill for the event. Ian worked closely with Nasdaq to ensure a memorable and shareable Nasdaq Bell Ringing Ceremony in Times Square.
for IR Media Group in 2012
To market the Investor Relations Awards & Conferences in Greater China and in Southeast Asia, Ian wrote all the promotional copy and oversaw the design.
One of the press releases that Ian wrote was translated into Chinese and distributed to the Chinese markets. In addition, Ian managed the local sales team remotely from the U.S.
for IR Media Group in 2013
One of the most revealing findings from the Global Investor Relations Report was the pay gap between men and women—and it was pervasive around the world. I wrote a press release and social media content to highlight the issue. It was then turned into a cover story in IR Magazine.
for McGraw Hill in 2009–2012
Ian was the marketing lead for Oracle Press, the publishing partnership with Oracle. To expand Oracle Press’ #1 market share, Ian targeted all stakeholder communities in the Oracle ecosystem with promotion and outreach on digital, conference, and retail channels.
In 2011, after a yearlong RFP, Ian and his team won the competitive bid to launch an expanded partnership with Oracle that included Sun Microsystems (post acquisition by Oracle).
for McGraw Hill in 2009-2012
AccessScience is an award-winning online e-learning platform for science and technology education. Ian worked with the editorial team to enhance AccessScience with videos, animations, study guides, citation tools, and other interactive features.
With the sales team, Ian expanded the lead-generation pool beyond the existing markets of colleges and libraries by going after the high-school market.
for Euromoney Institutional Investor in 2006
Ian launch a new publication, The Journal of Trading, and developed a customer base identifying, segmenting, and targeting key professionals in security trading and investment.
First-year paid circulation exceeded forecast by over 50%—result of a multi-channel acquisition campaign using digital, direct mail, sales, and sponsorship tactics.
Ian Au Marketing Works 