for Specialty Food Association in 2014 – 2018
As a market researcher, Ian conducted about a dozen research every year—including proprietary industry research. He also created the strategic marketing plans to promote the research findings.
The Millennial Specialty Food Consumer explained
Today’s Specialty Food Consumer 2015 — in a picture.
Click on infographics above to enlarge.
Ian crafted content marketing that resonated with the target through videos, infographics, social media and PR. His storytelling ability enabled him to distill complex data into useful insights and communicating them in creative and engaging ways.
State of the Specialty Food Industry 2015 — in a picture.
State of the Specialty Food Industry 2017 — in a picture.
Click on infographics above to enlarge
Ian Au Marketing Works 