for McGraw Hill in 2009–2012
Ian was the marketing lead for Oracle Press, the publishing partnership with Oracle. To expand Oracle Press’ #1 market share, Ian targeted all stakeholder communities in the Oracle ecosystem with promotion and outreach on digital, conference, and retail channels.
In 2011, after a yearlong RFP, Ian and his team won the competitive bid to launch an expanded partnership with Oracle that included Sun Microsystems (post acquisition by Oracle).
The Oracle Teddy Bear had become the mascot for Oracle Press.
It was beloved by many satisfied customers (and their kids)!
Ian Au Marketing Works 