sofi Awards In-Store Promotion

Ian Au

for Specialty Food Association in 2014

To promote the sofi Awards brand at retail, Ian partnered with a dozen retailers to mount in-store and online promotions for sofi-winning products utilizing self-talkers, displays, and in some cases, sampling.

Homepage of Morton Williams featuring sofi Awards promotion.
Homepage of Morton Williams Supermarket featuring sofi Awards promotion
TASTE’s beautiful display of sofi Awards products in its Virginia Beach store.
Stonewall Kitchen’s store in Portland, Maine, displayed a jewel case of its sofi Award-winning products.

The retail partners Ian recruited included national grocers like Whole Foods Market and Eataly, as well as regional ones like TASTE in Virginia and Morton Williams Supermarket in New York. The in-store promotions achieved sales uptick of 15% to 40%.

West Point Market in Akron, Ohio, custom-built a sofi Awards display case with backlight.
Hyde Park Gourmet sampling sofi Award-winning products in its Cincinnati store.
Whole Foods Market in New York