IR Media – Ian Au Marketing Works

Corporate Governance Awards

for IR Media Group in 2013

For the Corporate Governance Awards, Ian reached out to both corporate and government partners to garner maximum publicity and goodwill for the event. Ian worked closely with Nasdaq to ensure a memorable and shareable Nasdaq Bell Ringing Ceremony in Times Square.

Billboard in Nasdaq Tower in Times Square

Ian Au's picture on the Nasdaq Tower in Times Square.

Ian’s picture on the Nasdaq Tower for the stock market open.

He also solicited a letter of congratulations from then New York Mayor Michael Bloomberg to mark the occasion.

New York Mayor Bloomberg's letter of congratulations. — New York Mayor Michael Bloomberg’s letter of congratulations. Click to enlarge.

Investor Relations Events Asia

for IR Media Group in 2012

To market the Investor Relations Awards & Conferences in Greater China and in Southeast Asia, Ian wrote all the promotional copy and oversaw the design.

Investor Relations China Awards Brochure — Click to view in a PDF.

Investor Relations South East Asia Awards Brochure — Click to view in a PDF

One of the press releases that Ian wrote was translated into Chinese and distributed to the Chinese markets. In addition, Ian managed the local sales team remotely from the U.S.

Investor Relations China Awards Press Release in Chinese — Press release for the China event translated into Chinese for local markets.

Gender Pay Gap In Investor Relations

for IR Media Group in 2013

One of the most revealing findings from the Global Investor Relations Report was the pay gap between men and women—and it was pervasive around the world. I wrote a press release and social media content to highlight the issue. It was then turned into a cover story in IR Magazine.

Press Release From Research Outlining Gender Pay Gap In the Investor Relations Industry — Press release publicizing research on gender pay gap in the investor relations industry worldwide.

Cover of IR Magazine February 2013 issue