Project Type: McGraw Hill

for McGraw Hill in 2009–2012

Ian was the marketing lead for Oracle Press, the publishing partnership with Oracle. To expand Oracle Press’ #1 market share, Ian targeted all stakeholder communities in the Oracle ecosystem with promotion and outreach on digital, conference, and retail channels.

In 2011, after a yearlong RFP, Ian and his team won the competitive bid to launch an expanded partnership with Oracle that included Sun Microsystems (post acquisition by Oracle).

The Oracle Teddy Bear had become the mascot for Oracle Press.

It was beloved by many satisfied customers (and their kids)!

for McGraw Hill in 2009-2012

AccessScience is an award-winning online e-learning platform for science and technology education. Ian worked with the editorial team to enhance AccessScience with videos, animations, study guides, citation tools, and other interactive features.

With the sales team, Ian expanded the lead-generation pool beyond the existing markets of colleges and libraries by going after the high-school market.